PlaybookWrite the first post小红书12 min
Playbook: promoting an AI or SaaS tool on Xiaohongshu
Break down a publishable Xiaohongshu post for an AI tool: topic, hook, slide structure, disclosure, and CTA.
Best fit
Creators making Xiaohongshu posts about tools, productivity, or workflows
Reusable output
A seven-slide Xiaohongshu post structure
Platform
小红书
Difficulty / time
Practical · 12 min
Template status
Reusable template included
What to remember
- Show a concrete before-and-after change on the first screen.
- Organize the body as problem, action, result, and best fit.
- Make the CTA natural and include disclosure.
1
Start from a real blocker
Do not open with “this AI tool is amazing.” Start with a concrete problem your reader recognizes.
The product should appear as the solution after the reader sees the blocker.
2
Use a platform-native structure
For Xiaohongshu, lead with visual proof, then explain the task, steps, result, limits, and who should try it.
Keep the affiliate relationship visible without making the whole post sound like a pitch.